Privacy Policy

1. What is this policy about?
   1.1. Welcome to the Macki Maconie privacy policy.
   1.2. (“Macki Maconie”, “we”, “us” or “our” in this privacy policy), respects your privacy and is committed to protecting your Personal Data. This privacy policy will inform you how we look after your Personal Data when you use our Website and Services (as defined below) and tells you about your privacy rights and how the law in our jurisdiction protects you.
2. Definitions
   2.1. The following capitalised terms shall have the following meanings:some text
   • “Anonymous Data” means Personal Data that has been amended to the extent that it no longer contains any identifying information and thus, no longer constitutes Personal Data;
   • “Customer” means any customer of Macki Maconie;
   • “Data Controller” means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any Personal Data are, or are to be, processed as outlined in the Data Protection Legislation;
   • “Data Processor” means any natural or legal person who processes the data on behalf of the Data Controller;
   • “Data Protection Legislation” includes all applicable data protection and privacy legislation in force from time to time in the UK, including the General Data Protection Regulation ((EU) 2016/679), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003;
   • “Deliverables” means all documents, products, and materials developed by Macki Maconie or its agents, subcontractors, and personnel as part of or in relation to the Services;
   • “Personal Data” has the meaning given to it in the Data Protection Legislation;
   • “Services” means the services provided by Macki Maconie to a Customer;
   • “User” means any user of the Website and/or Services, including without limitation any Customer;
   • “Website” means https://mackimaconie.com.
3. What is the purpose of this policy?
   3.1. This privacy policy aims to give you information on how Macki Maconie collects and processes your Personal Data as you interact with our Services and/or use our Website.
   3.2. It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing Personal Data so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and is not intended to override them unless specifically stated.
4. Who is the Data Controller?
   4.1. Macki Maconie is a Data Controller in respect of certain Personal Data provided by Customers.
   4.2. Macki Maconie is a Data Processor in respect of any Personal Data processed by Macki Maconie on behalf of any Customer in the manner dictated by the Customer and by third parties, including suppliers, provided through a variety of methods.
5. How do we make changes to this policy?
   It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if any aspect of your Personal Data changes during your relationship with us. Any previous data held on you will be deleted to the fullest extent possible.

6. Interacting with third-party links

6.1. The Website may include links to third-party websites, plug-ins, and applications. Clicking on any of these links or enabling those connections may allow third parties not associated with Macki Maconie to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

6.2. We encourage you to read the privacy policy of every website you visit, but, for the avoidance of doubt, Macki Maconie accepts no liability for any data that has been unlawfully processed by third parties as a result of you accessing these links.

7. What Personal Data do we collect?

7.1. We may collect, use, store, and transfer different kinds of Personal Data about you, which include but are not limited to the following categories:

• Identity Data: Includes your name and information contained in identification data documents required for proof of identity and proof of address.
• Contact Data: Includes your contact information, such as your email address, phone number, home address (if you are an individual), and office address (if you are a corporate client).
• Financial Data: Includes your financial details, such as your bank account information and payment card details.
• Transaction Data: Includes details about any payments to and from you and the details of the Products and/or Services you have purchased from us.
• Technical Data: May include internet protocol (IP) addresses, the type and version of browser you are using, the time zone setting and location from which you are accessing the Website, browser plug-in types and versions, the operating system and platform being used, and other technology on the devices you use to access the Website.
• Usage Data: Includes information about how you use the Website and our Services, such as the full uniform resource locations (URL) clickstream to, through, and from the Website (including date and time), pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
• Marketing and Communications Data: Includes your preferences in receiving marketing communications from us and/or our third parties and your communication preferences.

7.2. We may also collect, use, and share “Aggregated Data” such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal Data (which has been collected and processed lawfully) but is not considered to constitute Personal Data under the Data Protection Legislation. This is because the data does not directly or indirectly reveal your identity.

7.3. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific Website feature. This will help us to ensure that we are responding to the preferences of our users and delivering the best possible services. However, if we combine or connect Aggregated Data with your Personal Data in any way so that it can directly or indirectly identify you, the combined data will be considered Personal Data, which will only be used in accordance with this privacy policy.

7.4. Other than Background Check Data and Location Data, we do not collect any “Special Categories of Personal Data” about you. Special categories refer to data recognised by the Data Protection Legislation as being more sensitive in nature than Personal Data. This includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, genetic or biometric data, or health information.

8. What happens if you don’t provide Personal Data?

8.1. Where we need to collect Personal Data by law or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or Services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time of contracting.

8.2. For the avoidance of doubt, Macki Maconie accepts no liability for any losses arising from their inability to fulfil any contractual requirement as a result of your failure to provide the required data.

9. How do we collect your Personal Data?

9.1. We use different methods to collect data from and about you, including:

• Direct interactions: You may provide us with your Identity, Contact, Account, Financial, and Marketing and Communications Data by engaging us for Services, corresponding with us by post, phone, email, or via our Website, or otherwise. This includes when you:some text
  • Use our Services;
  • Sign up for our newsletter;
  • Request marketing material to be sent to you;
  • Request more information related to our Services;
  • Provide feedback.
• Automated technologies or interactions: As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns through methods such as cookies, server logs, and other similar technologies.
• Third parties or publicly available sources: We may receive Personal Data about you from various third parties and public sources, including:some text
  • Technical Data from providers such as Vimeo, Cloudflare, jsDelivr, Campaign Monitor, Meta Ads Conversion Tracking (Meta Pixel), Google Tag Manager, Meta Events Manager, Google Analytics 4, Hotjar, and Stripe.

10. How do we use your Personal Data?

10.1. We will only use your Personal Data where permitted by Data Protection Legislation, including:

• To post information on the Website that you wish to share as part of using our Services;
• To notify you about changes to our Services;
• To contact you about your Account and our Services;
• Where it is necessary for our legitimate interests (or those of a third party) and your fundamental rights do not override those interests;
• To comply with a legal or regulatory obligation.

10.2. Generally, we do not rely on consent as a legal basis for processing your Personal Data, except for sending third-party marketing communications. You may withdraw consent at any time by contacting us.

11. For what purposes will we use your Personal Data?

11.1. The table below outlines the purposes for which we may use your Personal Data and the legal basis for such processing:

Purpose / Activity

Type of Data

Lawful Basis for Processing

To register you as a Customer

Identity, Contact, Account, Financial Data

Performance of a contract with you

To enable you to use the Website and Services

Identity, Contact, Account, Financial, Transaction Data

Performance of a contract with you

To enforce legal measures for fraud or theft

Identity, Contact, Account, Financial, Transaction Data

Necessary to comply with a legal obligation

To manage our relationship with you

Identity, Contact, Marketing and Communications Data

Performance of a contract with you / Necessary for legitimate interests

To provide you with information about Products/Services

Identity, Contact, Marketing and Communications Data

Necessary for legitimate interests

12. Marketing and Promotional offers

12.1. We may use your Identity, Contact, Account, Technical, Usage, and Marketing and Communications Data to decide which products, offers, and services may be relevant to you.

12.2. You may opt out of receiving marketing communications by clicking the opt-out link in marketing emails or by contacting us directly.

13. Third-party marketing

13.1. We will obtain your consent before sharing your Personal Data with third parties for marketing purposes.

14. What cookies do we use?

14.1. Cookies are small pieces of text and data sent to your web browser by a website. They store preferences and usage patterns.

14.2. Our Website uses the following types of cookies:

• Strictly necessary cookies – Required for Website operation.
• Analytical/performance cookies – Track usage patterns to improve functionality.
• Functionality cookies – Remember preferences such as language or region.
• Targeting cookies – Track user activity for personalized advertising.

14.3. You can manage cookies through your browser settings. Disabling cookies may impact Website functionality.

15. When will we disclose your Personal Data?

15.1. We may share your data with:

• Payment providers;
• Analytics providers;
• Advertising partners;
• Customer service providers;
• Law enforcement authorities.

16. Will we transfer your Personal Data outside of the UK and EU?

16.1. We ensure appropriate safeguards are in place when transferring your Personal Data outside the UK or EU, such as using European Commission-approved contracts or the EU-US Privacy Shield.

17. How do we protect your Personal Data?

17.1. We have implemented security measures to prevent unauthorized access, loss, or disclosure of your Personal Data.

18. How long will we retain your Personal Data?

18.1. We retain your Personal Data only as long as necessary to fulfill the purposes for which it was collected or to comply with legal requirements.

19. Your legal rights

19.1. Under Data Protection Legislation, you have the right to:

• Access your Personal Data;
• Request correction or erasure of your data;
• Object to processing;
• Restrict processing;
• Request data transfer to you or a third party;
• Withdraw consent for data processing.

19.2. Contact us if you wish to exercise your rights.

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20. Questions and contact
    20.1. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.
    20.2. You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
    20.3. Our details are:

• Full name of legal entity: Macki Maconie
• Postal address: The Coach House, Efford Farmhouse, Milford Road, Lymington SO41 0JD, UK
• Email: hello@mackimaconie.com

20.4. If you wish to contact us regarding your rights, we reserve the right to request copies of your identification or any other information that may be reasonably required to verify your identity.

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