Brand Building Workshops | Studio Macki - Empower Your Brand Journey

BRAND FOCUS

We will create a cohesive brand strategy based on the “Four Pillars of Branding” – Purpose, Personality, Positioning, Perception.

Session 1

DISCOVERY

Unclear about your offering?

Deep-dive in to your business foundation and articulate your unique story‍

Set clear business goals aligned with your vision‍

Clarify your offering and solidify your brand's mission

Session 2

PURPOSE

Feeling disconnected from your brand’s core?

Reconnect with your values to guide your brand’s storytelling and decision-making

Gain clarity on why your brand exists and how it serves both you and your audience‍

Reignite your passion and discover your brand’s higher purpose for long-term alignment

Session 3

PERSONALITY

Struggling to emotionally connect with your audience?

Develop a relatable archetype that resonates with your audience‍

Explore what attributes make your brand cohesive and memorable‍

Create a consistent brand character to ensure your voice and messaging are impactful

Session 4

POSITIONING

Unclear about how to stand out from competitors?

Identify your ideal audience and segment them effectively based on their needs and values

Understand your audience’s pain points to better position your brand

Differentiate your brand from your competitors by analysing key players

Session 5

PERCEPTION

Inconsistent branding and messaging holding you back?

Create a brief to define a cohesive brand identity aligned with your vision

Develop a mood board to connect your brand's aesthetic with your audience

Ensure consistency across all brand touchpoints

Session 6

MARKETING ANALYSIS

Not converting leads in to clients?

Analyse your current marketing efforts and identify areas for improvement‍

Create a tailored marketing strategy that focuses on engagement and long-term growth‍

Set SMART goals that track progress and keep your brand on course

Session 7

ACTION PLAN

Let's craft a roadmap to bring your vision to life!

Fine-tune your business blueprint

Develop a creative brief for branding and messaging

Set realistic goals and actionable steps

PACKAGES

Introductory offers

Package One

BRAND BLUEPRINT

Lay your brand's foundations

Sessions included:

✦ Discovery (2 hours)
✦ Purpose (1 hour)
✦ Personality (1 hour)
✦ Action planning (1 hour)
✦ Assignments
✦ Unlimited support in-between sessions

Duration: 1 month
‍Cost: £1,600

Package Two

BRAND COMPASS

Build foundations and grow your business

Sessions included:

✦ Discovery session (2 hours)
✦ Purpose (90 mins)
✦ Personality (90 mins)
✦ Positioning (90 mins)
✦ Perception (90 mins)
✦ Marketing (90 mins)
✦ Action planning (1 hour)
✦ Assignments
‍✦ Unlimited support in-between sessions

Duration: 2 months
‍Cost: £3,200

Team Workshops

BRAND NAVIGATOR

Align your brand with your team's vision

Sessions included:

✦ Discovery session (2 hours)
✦ Purpose (90 mins)
✦ Personality (90 mins)
✦ Positioning (90 mins)
✦ Perception (90 mins)
✦ Marketing (90 mins)
✦ Action planning (1 hour)
✦ Team assignments and exercises
‍✦ Unlimited support in-between sessions

Duration: Agreed on a project basis
Cost: Tailored to your requirements

Sessions can be in-person or via online video calls

— Testimonials

Don't take our word for it

Working with Macki transformed my business. She helped me uncover new opportunities, restructure pricing, and tap into untapped markets, leading to a significant revenue boost in just a few months. Beyond financial growth, Macki guided me to align my brand with my authentic self, refining my messaging, visuals, and customer experience. My business is now more profitable and true to who I am. Her insights were invaluable, and I’m truly grateful!

Nina Lemtir

Nutrition Lifestyle Strategist

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Adam Smith

Web Designer at Airtable

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Mike Warren

Product Manager at Zapier